Sun-drenched sophistication on the JBR strip
Escape to a world of elevated indulgence, curated thrills, and sun-drenched sophistication.
Sofia Laurent
Travel Editor
Rixos Premium Dubai JBR is more than a hotel — it’s a lifestyle destination that invites guests to live boldly from the moment they arrive. Situated on the vibrant Jumeirah Beach Residence strip, the property combines direct beach access with a pulsating urban energy that defines modern Dubai.
The resort’s all-inclusive concept elevates every moment: from sunrise yoga sessions on the private beach to late-night DJ sets at the rooftop lounge, every experience is designed to surprise and delight. The culinary journey spans seven distinct restaurants, from authentic Turkish cuisine at Lalezar to contemporary Asian fusion at Wok’n’More.
“Rixos Premium Dubai isn’t about choosing between relaxation and excitement — it’s about having both, on your terms,”
For those seeking rejuvenation, the Anjana Spa offers a sanctuary of calm amidst the city’s energy. Signature treatments blend traditional Turkish hammam rituals with modern wellness therapies, while the state-of-the-art fitness centre and Exclusive Sports Club cater to active travellers.
The Entertainment team delivers world-class performances nightly, from live bands and acrobatic shows to themed pool parties that have become legendary along the JBR strip. For families, the Rixy Kids Club provides supervised activities for children aged 4–12, ensuring parents can fully embrace the resort’s offerings.
“Rixos Premium Dubai isn’t about choosing between relaxation and excitement — it’s about having both, on your terms,” explains the resort’s General Manager. “We designed every touchpoint to make guests feel like they’re living their best life.”
Sofia Laurent
Travel Editor
January 28, 2026
6 minute read
Lifestyle
7 Outlets
Restaurants
Anjana Spa
Wellness
JBR Beachfront
Location